Built during the onset of wearables tech alongside Apple and Android launching health integrations into their OS. With society mixing technology into every moment of their lives - 1bios set out to leverage this new paradigm and create a positive shift your health.
1bios is an app designed for both you and your doctor. Using simple daily metrics and wearables - it offers a machine learning-derived, real-time wellness score.
BRAND IDENTITY / CREATIVE DIRECTION / RESPONSIVE WEBSITE / UI DESIGN / UX RESEARCH
The logo and brand mark represent a gauge of biometrics. The brand mark circle was designed to be animated - and became the key activity signal used throughout the application.
The green brand color was only used in areas of positive reinforcement or to call out interaction.
Gotham was selected as the sole typeface for it’s legibility at small sizes, availability across web and print and to lend a technical feel to the brand.
Simple, quick and easy were the keywords for the user experience. Updating your 1bios metrics needed to be a frictionless experience, with instant visual gratification for logging a task.
Working alongside a small development team, we were able to prototype, test with users and commit changes in a short timeframe.