The challenge: cohesively brand a sports team with diverse equipment, sponsors and messaging - all of which radically change from season to season. Roll with the punches, feedback, and critiques from (far too many) stakeholders. Emerge each year with an image that pleases everyone, especially the fans.
Now known as team Marc Pro, the team name (and brand) has changed eight times since 2008.
Apparel Design / Brand Identity / Art Direction / Responsive Website
How do you read sponsor logos from 100 feet away while traveling at 35 miles-per-hour? Keep it simple, white on black.
How do you stand-out from the logo vomit and look good amongst a colorful peloton of other racers? Keep it simple, white on black - but make a big impact with a loud color.